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FAQ
Let’s talk adoption.

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Who are you, really?We’re not a traditional consultancy or a creative agency. We’re an adoption partner. We help organizations simplify their message, align stakeholders, and accelerate the adoption of innovation. From digital tools to public policy, we turn friction into flow.
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What services do you offer?We offer hands-on solutions to help you go from innovation to integration: Adoption Strategy & Change Facilitation – Co-create adoption journeys, map resistance, and enable stakeholder buy-in Message Structuring & Positioning – Clarify your unique value, craft sticky narratives, build aligned messaging Training & Innovation Coaching – Empower teams and leaders with practical tools, workshops, and capability building We mix human-centered design, behavioral insights, and change frameworks — all tailored to your goals.
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What kind of organizations do you work with?We support: Startups and scale-ups working to validate their product-market fit or improve their go-to-market adoption Corporates leading complex organizational transformation or launching new digital services Public institutions promoting regulatory changes, digital transition, or citizen engagement Innovation hubs and accelerators looking to boost startup traction and investor readiness
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What specific challenges can you help with?Here’s a quick sample: Building an innovation rollout plan that actually works Making your value proposition land with non-technical audiences Engaging stakeholders across silos, borders, or sectors Training your team in change enablement, facilitation or storytelling Creating an adoption roadmap for new policies or digital platforms
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How are you different from a communication agency?We go beyond visibility. Our goal is understanding, engagement, and activation. We make complex innovation accessible and actionable We focus on behavioral adoption, not vanity metrics We empower your teams, instead of doing things for them We don’t sell marketing. We sell momentum. 🚀
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How are you different from a classic innovation consultancy?We don’t just deliver slides. We work with you — on the ground. We co-create adoption strategies, not just give advice We blend design thinking, pedagogy, and change management We work with your teams — not around them We stick around after launch to measure and optimize results
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How do you help with innovation adoptions ?We support you team across four phrases : diagnosis, co-creation, implementation, and continuous improvement.
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Do you only work on tech-driven innovation?No. Our approach applies to any innovation that needs human buy-in. That includes: Digital transformation & AI deployment New services or business models Public sector reforms or new regulations Cultural shifts & internal change initiatives If adoption is your challenge — we’re your partner.
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Do you help with go-to-market and user onboarding?Yes — especially when your innovation needs education or behavior change. We help you: Build a go-to-market adoption strategy Design a user onboarding experience that drives real usage Translate complex tech or services into simple, actionable language Empower your team to be innovation ambassadors
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How do you adapt to different audiences (teams, clients, investors, the public)?We design every strategy around your target personas. That means: Segmenting by pain points, behaviors, and adoption readiness Tailoring tone, tools, and formats — from videos to playbooks Empowering your people to scale the message internally
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When should we bring you in?Wherever you are, we meet you there: Upstream: Clarify the value, position the offer, align stakeholders Midstream: Co-design the rollout, build adoption tactics, train your teams Post-launch: Track adoption, course-correct, build long-term capacity Innovation without adoption is just... a nice idea. Let’s make it real.
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We already have a comms or innovation team. Why would we need you?Because adoption isn’t just about internal comms or flashy branding. We help you: Identify blind spots and stakeholder pain points Strengthen your adoption strategy and execution Bring a fresh, external perspective to drive clarity and action Create momentum through collaborative facilitation
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Can we work together even if our innovation is still under development?Absolutely — in fact, it’s the best time. We help you: Test and adapt your core message early Involve users to avoid late-stage friction Build a progressive adoption roadmap from MVP to scale
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We’ve tried to launch new innovations before, but met resistance. Can you help?Definitely. Resistance is normal. What matters is how you respond to it. We support you with: Change resistance mapping and root cause analysis Simplified, empathetic messaging for hesitant audiences Co-creation workshops to boost internal alignment Progressive rollouts with quick wins and feedback loops
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Can we test your services before committing long-term?Yes. Start with a diagnostic session or pilot workshop. See how we work. Then scale if it’s a fit.
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Do you offer custom training programs?Always. Whether it’s change management training, innovation onboarding workshops, or storytelling for adoption, everything we do is customized for your context.
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Do you work internationally?Yes, we work across Europe and beyond — on-site or remotely. We facilitate in English and French, and adapt our tools to fit distributed teams.
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What happens after the project ?We don't disappear after delivery. We evaluate impact, adjust the plan if needed, and help your team gain full autonomy.
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What are your rates ?Our pricing is flexible and tailored. We offer everything from one-off workshops to long-term partnerships. Let's talk ! We'll build a package around your goals.
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How can we get in touch with you ?Drop us a note via our website, connect on LinkedIn, or reach out by phone.
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